Industry Insider Read: Annie Chave | Editor & Director
Welcome to Industry Insider by Behind Sport. Our latest guest is Editor & Director, Annie Chave! Full Article: https://behindsport.com/annie-chave-editor-director/
Tell us about yourself, what is your current role and what roles have you done previously?
Hello I’m Annie Chave and I am Editor and Director of County Cricket Matters, a magazine that celebrates County Cricket in the UK. I have written a number of articles in the past including for The Cricketer, spoken on Radio 5, been on TV (The Victoria Derbyshire show) and on countless podcasts etc. For the last two years I have commentated for Guerilla Cricket on a number of Test Matches, ODI’s and The World Cup 2019. In January 2019 I worked for Line & Length direct from the Barbados Oval for WI v England test match.
What do you do in your current role?
In my current role I interview, write for, Edit, produce and post County Cricket Matters quarterly magazine.
What does a normal week look like for you?
Constant updates on my website, social media sights, answering emails, setting up and doing interviews, writing articles and chatting with counties, players etc. As well as reading as many cricket books as I can and processing any orders that come in and posting them off.
How did you end up where you are right now? When did you know you wanted to work in sport?
I’ve loved cricket since I was about 6 and always wanted to play but was thrown out of my colts when they discovered I was a girl when I was 10. When I took it up in my mid-20s any talent I had had been squashed. I lived cricket through my son and my county, Somerset, and then when my son left for University I began to talk more about cricket on Twitter and was picked up by Being Outside Cricket who asked me to write an article and then by Guerilla Cricket who asked me to join them. County Cricket Matters came about through a number of us being concerned about the effect of The 100 on County Cricket. I didn’t realise that I could have a role in sport until it was recognised.
What are you excited about in your industry at the moment?
I’m always excited about cricket. It’s in a difficult place at the moment, like everything and I fear for the finances of counties after this terrible time. One thing is for sure, I cannot wait until the first ball of cricket is played.
What is the one piece of advice you would give to someone wanting to work in the sports industry?
Make yourself heard.
How to follow Annie Chave on social media…
Twitter: @AnnieChave
Full Article: https://behindsport.com/annie-chave-editor-director/
This article’s level-by-level breakdown is exactly what I needed after getting stuck on Level 7’s maze. The entity behavior notes were especially helpful—now I know when to hide versus run. For more maps and codes, I’ll check out escape the backrooms.
Annie's journey from grassroots cricket fandom to editing County Cricket Matters is genuinely inspiring—especially how she turned exclusion into a platform for preserving the sport's heritage. Her work interviewing players and producing quarterly issues reminds me of how important it is to capture spoken stories accurately, which is exactly why I rely on mp4 transcription for converting my own cricket podcast recordings into clean, searchable text.
This was such a great read - Annie's journey from writing for The Cricketer to commentating at the World Cup really shows how passion can take you places you never expected. I love that she's carved out a niche celebrating county cricket when so much attention goes to the international game. Speaking of preserving cricket moments, I've been using a "video to frames online" tool at to capture stills from match recordings for my own blog posts - it's surprisingly handy for grabbing that perfect shot of a cover drive or celebration without needing fancy editing software. Made me appreciate even more how much work goes into producing content like County Cricket Matters.
Interesting to read about your path from writing for The Cricketer to commentating on the 2019 World Cup with Guerilla Cricket—what a journey that must have been. County Cricket Matters sounds like such a vital platform for celebrating the game beyond the international spotlight. By the way, I keep a free transmission fluid reference guide I like to share: https://transmissionfluid.net/
Great to see Annie getting the recognition she deserves - her passion for county cricket really shines through in everything she does! Smash Fest